by Aamir H. Kothari
|Fair Value Estimate|
Switching Costs, Brand
What does it do
Intuit develops and markets well-known and trusted software products such as QuickBooks for small-business accounting, TurboTax for preparing personal tax returns, and Mint for managing personal finances. The firm is targeting the additional needs of small businesses with payroll and payment processing products in addition to growing its self-employed user base. Intuit was founded in 1983 and is based in Mountain View, California.
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