Booking Holdings, Inc. (BKNG) – Brief Report

by Aamir H. Kothari

Assessment
Fairly Valued
Fair Value Estimate
$2026 – $2346
Price
$1919.55
Enterprise Value
$93.3bn
Moat Category
Reinvestment Moat
Consider Buy Price
$1519 – $1760
Economic Moat
Narrow
Stewardship Rating
Exemplary
Market Cap
$84.8bn
Moat Type
Network Effect, Brand

What does it do

Booking is the world’s largest online travel agency by revenue, offering booking services for hotel and vacation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Priceline.com, Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

For full report, see link below

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