Booking Holdings, Inc. (BKNG) – Brief Report

Fairly Valued
Fair Value Estimate
$2026 – $2346
Enterprise Value
Moat Category
Reinvestment Moat
Consider Buy Price
$1519 – $1760
Economic Moat
Stewardship Rating
Market Cap
Moat Type
Network Effect, Brand

What does it do

Booking is the world’s largest online travel agency by revenue, offering booking services for hotel and vacation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including,, Agoda, OpenTable, and, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

For full report, see link below

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s