by Shabbar Husain Kothari
USANA Health Sciences Inc. (USNA) develops and markets high-quality, science-based nutritional and personal care products that are distributed internationally through a network marketing system - a type of direct selling. The Company sells to two type of customers - ‘Associates’ and ‘Preferred Customers’. The former buy the product for personal use while doubling up as independent distributors. The latter involve users only without permission to distribute. USNA makes world-class health supplements to enhance well-being, performance, and to aid in protection from diseases. Its customers include professional athletes.
Polaris designs and manufactures off-road vehicles (ORVs), including all-terrain vehicles and side-by-side vehicles for recreational and utility purposes, snowmobiles, small vehicles, and on-road vehicles, including motorcycles and low-emission vehicles, along with the related replacement parts, garments, and accessories.
FAST is among the largest industrial distributors in North America. It takes pride in a large number of SKUs, its efficient supply chain, cost management and highly-trained personnel. FAST customers are businesses that expect to make frequent, predictable orders of industrial products intended for OEM and MRO.
Hibbett Sports Inc. (HIBB) operates small-box (5000 sq. feet) Sporting Goods retail stores in small counties in the United States with a population ranging from 25-75 thousand. It sells premium branded apparel and equipment, and almost always is located at strip centres, where a Wal-Mart store is the crowd-puller.